Unlocking Growth with Shopify Capital: A Comprehensive Review

Shopify Capital Review 2023: Pros, Cons, Loan Options, and Application Process

Shopify Capital

Shopify Capital is a business loan option for small business owners in 2023. This lending platform is a part of the popular eCommerce platform, Shopify, and aims to provide financing options for its users. As a writer for this publication, it is important to provide an unbiased and thorough review of Shopify Capital's loan options, application process, and terms.

The aim of this article is to provide a comprehensive review of Shopify Capital, highlighting its potential benefits and drawbacks as a business financing option. Through research and data, we will analyze the pros and cons of using Shopify Capital and provide a clear explanation of the loan application process and any relevant requirements.

Shopify Capital offers loans and merchant cash advances, making it a convenient option for small business owners looking to fund their ventures. However, there are limited details available on the cost and terms of these loans, making transparency an important factor to consider when evaluating this financing option.

In this review, we will delve into the specifics of Shopify Capital's loan options and provide an objective analysis of its suitability for small business financing in 2023.


Understanding Shopify Capital's Loan Options

Shopify Capital offers two types of loans for eligible businesses: traditional loans and merchant cash advances. Traditional loans provide a lump sum of money with a fixed borrowing cost, while merchant cash advances offer a lump sum in return for a percentage of daily sales. Both options have their advantages and disadvantages.

  • Traditional loans: This option allows for more control over funds and may have lower borrowing costs. However, it requires a credit check and may have stricter eligibility requirements.

  • Merchant cash advances: This option may have more flexible eligibility requirements and does not require a credit check. However, it may have higher borrowing costs and a percentage of daily sales will be deducted until the total payment amount is repaid.

Some businesses that have used Shopify Capital loans include Laurel & Sprout and Matt & Moussa, who used traditional loans to invest in inventory and marketing, respectively. While Ezra & Zach utilized a merchant cash advance to expand their team. Each business had a positive experience with Shopify Capital, but it's important to carefully consider the pros and cons before applying for a loan.


Pros of Using Shopify Capital for Business Financing

Shopify Capital offers several benefits for merchants seeking business financing. Firstly, their loan application and approval process is efficient and convenient, with a quick turnaround time. This allows merchants to seize growth opportunities promptly without the lengthy process and documentation requirements of traditional lenders.

Additionally, Shopify Capital offers flexibility in loan terms, allowing merchants to use the funds for various purposes and repay based on their daily sales. This can be particularly beneficial for businesses with fluctuating revenue.

Furthermore, Shopify Capital's eligibility requirements are lenient, making it accessible to merchants who may not meet traditional lending criteria. This includes not requiring collateral or a strong credit history.

Overall, Shopify Capital stands out for its fast funding, lenient eligibility requirements, and flexibility in loan terms. It offers an all-in-one solution for business financing, making it a convenient and efficient option for Shopify merchants.


Cons of Using Shopify Capital for Business Financing

While Shopify Capital offers a convenient and streamlined application process for small business loans, there are some potential drawbacks to consider before applying. One major concern is the higher interest rates compared to traditional loans, which can be as high as 13%. This may make the loan more expensive in the long run, especially for businesses with strong credit and financials.

Additionally, Shopify Capital loans are only available to Shopify sellers who are invited to apply. This means that eligibility criteria and terms are not transparent, and some businesses may not qualify. This can be a barrier for those who do not use Shopify as their main e-commerce platform.

Fortunately, there are alternative financing options for small businesses to consider. OnDeck, Funding Circle, Fora Financial, and American Express all offer business loans with varying eligibility requirements and interest rates. It may be worth exploring these options before committing to a Shopify Capital loan.

Sources: NerdWallet, Shopify Community


Understanding the Loan Application Process

The loan application process with Shopify Capital is straightforward and can be completed entirely online. Here is a step-by-step breakdown:

  1. Check your eligibility: Before applying for a loan, make sure you meet the requirements set by Shopify Capital. This includes being a Shopify seller for at least 90 days and having consistent sales on the platform.

  2. Receive an invitation: If you meet the eligibility criteria, you will receive an invitation to apply for funding from Shopify Capital.

  3. Submit an application: Once you receive the invitation, you can submit your loan application through your Shopify admin dashboard.

  4. Underwriting process: The Shopify Capital team will review your application and determine your eligibility for the requested amount of funding.

  5. Revision of funding amount: If your store is not eligible for the requested amount, the team may revise it to a lower amount that you qualify for.

  6. Refusal of funding request: If your store is not eligible for funding at this time, your request will be declined. However, you may be invited to apply again in the future if your eligibility changes.

In addition to meeting the eligibility criteria, you will need to have a business bank account and be in compliance with Shopify's terms of use and acceptable use policy. No personal credit check or collateral is required for a Shopify Capital loan. (Source: Shopify Help Center)


Loan Terms and Interest Rates

When considering a business loan, it is important to analyze the terms and interest rates offered by the lender. In the case of Shopify Capital, the loan amount, fixed borrowing cost, and total payment amount are determined based on the business's risk profile. Additionally, a daily payment percentage is deducted from the business's daily sales until the loan is fully repaid. These terms are in line with industry standards and are comparable to other business lenders.

However, it is important for businesses to carefully consider the potential impact of these terms on their financials. The daily repayment based on daily sales revenue may fluctuate, which could affect cash flow and profitability. Moreover, businesses should also take into account any potential fees or penalties associated with the loan.

Overall, Shopify Capital offers competitive terms and interest rates for business loans. However, businesses should carefully assess their financial situation and repayment capabilities before applying for a loan. It is also recommended to compare multiple lenders to find the best fit for their specific needs.


Real Feedback from Businesses Using Shopify Capital

While there are limited reviews specifically for Shopify Capital, feedback from businesses that have used their loans can provide valuable insights for potential borrowers. Overall, the convenience of a financing program integrated with eCommerce and the ease of tracking payments were praised by users. Some also appreciated the straightforward terms and lack of hidden fees with Shopify Capital.

However, there were also some concerns raised by businesses. Some found the service confusing, with the language used being too technical. Others were disappointed with the passive application process and the rigid repayment schedule. Some also felt that the rates were too expensive compared to traditional lenders.

It's important to note that loan amounts offered by Shopify Capital are not negotiable. Businesses will receive three offers to choose from, and it's crucial to carefully consider the terms and repayment schedule before accepting an offer. It's also worth exploring other financing options to ensure the best fit for your business's needs.

Sources: United Capital Source, Merchant Maverick



In conclusion, Shopify Capital offers small business owners a quick and easy financing option through their business loans and merchant cash advances. The platform's lenient eligibility requirements and fast funding process make it a convenient choice for businesses in need of funding. However, Shopify Capital's invitation-only system and lack of transparency in terms and costs may be a downside for some. It is important for businesses to carefully consider their options and evaluate their needs before applying for a loan.

If you are a Shopify user and meet the eligibility requirements, Shopify Capital can be a viable option for your business financing needs. The application process is simple and can be completed within minutes, with funding typically received within 2-5 business days. It is important to note that receiving an offer does not guarantee approval, and businesses should be prepared to provide additional information for verification.

As with any financial decision, it is crucial to thoroughly research and compare options before making a decision. While Shopify Capital may be a convenient and accessible option for some businesses, it may not be the best fit for others. We encourage readers to carefully consider their needs and evaluate all options before making a decision on business financing.

Loan options: Shopify offers both business loans and merchant cash advances through their Shopify Capital division. These options may have different terms and repayment structures, so it is important to carefully review and select the best option for your business.

Application process: The application process for Shopify Capital is relatively straightforward and can be completed through the Shopify app. Businesses will need to meet certain eligibility requirements and may be required to provide additional information for verification.

Feedback from businesses: While there is limited information available on the experiences of businesses who have used Shopify Capital, there have been concerns raised about the lack of transparency in terms and costs. It is important for businesses to carefully review and understand the terms and costs before accepting an offer.

Overall, Shopify Capital can be a viable option for small business financing. However, it is important for businesses to carefully consider their needs and evaluate all options before making a decision. With its convenient application process and fast funding, Shopify Capital may be a good fit for businesses in need of quick and accessible financing in 2023.